May 3, 2005
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Web shoppers take an average of 19 hours from the time they first visit a site to actually making a purchase, a study released Monday showed.
By Staff Writer
Digital window-shopping is very popular among online shoppers, who often place items in a shopping cart, only to abandon it later to comparison shop somewhere else, retail security firm ScanAlert Inc. said.
According to the study, the average time delay between a first website visit and a purchase was 19 hours, with about a third of online shoppers taking more than 12 hours to make a decision, 21% more than three days and 14% taking more than a week.
Consumers, in general, do a lot of shopping research before deciding where to buy, Napa, California-based, ScanAlert said. The length of the delay varies from site to site, depending on customer demographics, brand recognition, the number of competitors online and average product price.
The study showed that shopping cart abandonment was a habitual part of many consumers' shopping behavior prior to a purchase, the company said.
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