Adobe Helps Search Engines See Web Content in Flash
Web Design & Technology News, July 01, 2008

July 01, 2008

Adobe is helping Google and Yahoo to uncover web content that was previously "invisible" to web searches.
By Steven Musil

Both companies have been given optimised Adobe Flash Player technology to help them better index dynamic web content and rich internet applications (RIAs) that include the Flash file format, or Shockwave Flash (SWF), Adobe said in a statement.

Search engines already index static text and links within SWF files, but RIAs and dynamic web content are elusive to search engines because of their changing states, Adobe noted.

Adobe's technology means that millions of pre-existing RIAs that use Flash technology, including content that loads at runtime, are immediately searchable without alteration by companies or developers, Adobe said.

Google has already added the optimised Flash Player to its search engine, while Yahoo plans to add the technology to a future update of Yahoo Search.

"Designers and web developers have long been frustrated that search engines couldn't better access the information within their content created with Flash technology. It's great to see Adobe and the search engines working directly together to improve the situation," Danny Sullivan, editor in chief of Search Engine Land, said in a statement.

"The changes should help unlock information that's previously been 'invisible' and will likely result in a better experience for searchers," said Sullivan.