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Web Search Engine Deal Between Yahoo and AOL
Web Design & Technology News, October 07, 2008

Web Search Giant Google Revenues Beat Expectations
Web Search-Ad Revenues Defy Economic Downturn
Web Search Engine Ask.Com Launches Major Update to its Website
Web Search Engine Deal Between Yahoo and AOL
Yahoo Overhauls Web Calendar

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October 07, 2008

Web giant Yahoo may acquire AOL during this month, TechCrunch reported on Monday, citing sources close to the negotiations.
By Stephen Shankland

"It's rumours and speculation, which we don't comment on," Yahoo spokesman Brad Williams said. AOL also declined to comment.

According to the report, Yahoo would buy AOL's content business, but not its dial-up subscription business. Time Warner had separated the two and, given Yahoo's online-publishing and advertising interests, it would be no surprise to see Yahoo pass over that dwindling asset.

The possibility grew out of Microsoft's attempt to acquire Yahoo. However, some would be surprised to see any deal at all. In a note on Monday, Sanford C Bernstein analysts said the deal is unlikely for three reasons:

  • Stock transactions over $3.4bn are dilutive to Yahoo. [Sanford C Bernstein analysts] think Time Warner was hoping for $6bn to $8bn, which is only possible with synergies.
  • The primary source of synergies is staff reductions, where Yahoo has [an] unimpressive track record. Other benefits, such as pricing power in display and combining Advertising.com with Right Media Exchange, will not drive short-term incremental revenues.
  • Regulators might not allow the AOL-Google paid-search deal to pass to Yahoo, which would wipe out the other synergies — creating a large risk for both sides.
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